Custommerce started off as an annual industry event conducted by Servion, to create awareness of Customer Interaction Management Solutions. The objective has been to highlight the benefits one can gain in business by improving and enhancing customer response. The audience for this event has been around 250-300 executives, typically - Chief Information Technology Officers, Chief Marketing Officers and Heads of Customer Support drawn from large corporate houses across Asia Pac and the Middle East. Traditionally, Servion has been inviting captains of Indian industry to provide the keynote address - evangelizing the use of technology to enhance business response.

Custommerce today is morphing into a movement that will work towards identifying challenges facing the customer interaction / customer service industry and provide possible strategies to achieve a customer driven economy. The movement is not designed to make recommendations or draw any conclusions on the right or wrong strategy. It is solely meant to provide a platform to discuss and debate issues with industrialists and thought leaders. This platform will also allow member organizations to ‘network’ with their peers by way of discussions to gain insights into how Customer Interaction Management Strategies are implemented worldwide.