In Publications
Year
Publication / Channel
Customer centric
The Hindu Retail Plus | 25 Sep, 2011
Custommerce Service Excellence Foundation concluded its seventh Annual Convention with a networking dinner which saw many a CXO in attendance. Custommerce, incubated by Servion Global Solutions in year 2003, is a platform that helps companies to operate with a customer centric approach...
Customer service in the right spirit
Brand Line | 22 Sep, 2011
When Scott Munro got a marketing call from his telecom company the third day in a row at dinnertime despite his requests not to be disturbed, he told the caller he could take action about it, because weren't there rules against such disturbances?...
Angry? Express it with food!
The New Indian Express | 17 Sep, 2011
Usually, after a draining corporate meeting, officials head to the bar to network and get the scoop of the day. But the seventh edition of the Custommerce National Convention, which ended on Thursday at the Hyatt Regency, saw corporate employees, delegates, and officials from world over, bond over a contest that had them experimenting with food that reflected human emotion...
Custommerce 2-day meet opens on Sept 16
The Hindu Business Line | 07 Sep, 2011
The seventh edition of the Custommerce National Convention, 2011 scheduled for September 15 and 16, will focus on customer experience strategies and how to use them as differentiators...
Custommerce to conduct convention on customer experience
Dataquest Week | 05 Sep, 2011
In such a competitive scenario, the fate of any business, be it micro, small, medium or large enterprise, it is the satisfaction-level of the end customer which decides the fate of the organization...
Custommerce unveils Cindex to measure customer experience
Indiatelevision | 20 Jul, 2009
Custommerce, a forum conceived and incubated by Servion Global Solutions, has launched Custommerce Index (Cindex) to measure customer service experience...
Now, an index to rate customer experience
The Hindu Business Line | 17 Jul, 2009
Soon all service providers across sectors in the country would be benchmarked by customers on outcomes such as satisfaction, loyalty, advocacy, expectation fulfilment, ideal performance and value for money...
Low level of customer satisfaction should be of concern
The Hindu | 16 Jul, 2009
Only 5.1 per cent of respondents in a nationwide survey recalled a great service experience, whether travelling by public transport or in a bank...
Custommerce announces launch of CINDEX in City
Deccan Herald | 16 Jul, 2009
Custommerce, a movement on customer centricity, on Wednesday announced the release of CINDEX, a measure of customer service experience...
Custommerce to focus on customer care
Business Standard | 24 Oct, 2008
Custommerce, the customer-centric initiative conceived and incubated by Servion Global Solutions, will collate ideas to help companies give utmost importance to customer care...
Are you being served?
The Hindu Business Line | 23 Oct, 2008
Custommerce, an annual event which debates strategies for a customer-driven economy, concludes that an obsession to serve the customer will reap rich rewards in the long run...
Customer care must begin with CEOs
The Economic Times | 21 Oct, 2008
Customer care should pervade entire organisations and ideally start from the top was the message that came through at the 'Custommerce' conference held here, which proposed a return to customer-centricity to improve business performances across sectors...
Customer service excellence needs to be an obsession
The Hindu Business Line | 18 Oct, 2008
Excellence in customer service, as in life, needs obsession or a burning desire and concentration, said billiards champion Geet Sethi...
Cues to Custommerce
The New Indian Express | 18 Oct, 2008
The clear sky, blue sea and serene waves formed the perfect backdrop as the legend walked on the beach. Sitting on a catamaran, he drank in the beauty of Kovalam. It appeared, he was planning a holiday...
Pleasing the King
The New Indian Express | 18 Oct, 2008
The fifth edition of Custommerce, the annual event which discusses challenges facing customer service industry, began at Kovalam on Friday. The speakers stressed that customers need to be valued and reached out to...
'Custommerce' move to remind customer is king
The Economic Times | 17 Oct, 2008
Ever thought that the one big chink in the India Inc brand story is the abysmal levels of customer service, irrespective of whether the sector is credit cards, retailing or even service at a restaurant...
Back to basics
The New Indian Express | 17 Oct, 2008
The fifth edition of Custommerce, the annual event for enhancing customer interaction, which will begin at Kovalam on Friday, will focus on basic expectations what customers have about organisations...
Brand Talk
The New Indian Express | 17 Oct, 2008
Ramanujam Sridhar, advertising and branding expert, says that India is a confident name in the ad world, for, it is now confident of its resources. The new young India is ready to take the world on its own terms when it comes to branding...
Back to basics is theme of 'Custommerce' 5th edition
The Hindu Business Line | 7 Oct, 2008
Custommerce India Chapter 5 is to be held on October 17 and 18 at the Leela Kempinski Kovalam Beach, Kerala...
'Back to basics' is theme of 'Custommerce' 5th Edition
The Hindu Business Line | 6 Oct, 2008
Custommerce India Chapter 5 is to be held on October 17 and 18 at the Leela Kempinski Kovalam Beach, Kerala...
Custommerce features on DD News
DD News | 09 August, 2007
With India being a demand driven economy customer rentention is proving to be an important challenge for both goods and services...

Custommerce features on NDTV Profit (Breakfast With Profit)
NDTV Profit | 09 August, 2007
Dr. Athreya, Mentor of Custommerce and a well known management guru speaking to NDTV Profit...

Custommerce features on Sahara News
Sahara News | 09 August, 2007
Custommerce features on Sahara News (New Delhi)...

Custommerce features on Zee Business News
Zee Business News | 09 August, 2007
Customer is the king... Custommerce being featured on Zee Business News...

ITC e-Choupal to focus on product traceability. Will help farmers earn higher returns
The Hindu Business Line | 26 Aug, 2007
ITC Ltd through e-Choupals in working on tractability of farm produce aimed at providing buyers products of their choice...
Customer centricity sought
Business Standard | 25 Aug, 2007
Management Guru Mrityunjay Athreya here on Friday emphasised the importance of customer interaction management for a customer driven economy...
Enterprises focusing on customer service
The Hindu | 25 Aug, 2007
Enhanced customer interaction had become important for enterprises with business models changing constantly, management expert Mrityunjay B. Athreya said here on Friday...
'Customer getting central to innovation'
The Hindu Business Line | 25 Aug, 2007
Customer interaction management is undergoing a paradigm shift, with enterprises making customer central to their innovation, according to management guru Dr Mrityunjay B. Athreya...
Customer centricity sought
Business Standard (Internet Edtion) | 25 Aug, 2007
Management Guru Mrityunjay Athreya here on Friday emphasized the importance of customer interaction management for a customer driven economy...
'Custommerce' seminar begins
The Financial Express | 24 Aug, 2007
Ensuring consistency and accuracy while providing information to the customers is the focus of the two-day seminar which begins in Hyderabd on Friday...
Custommerce India Chapter 4 from Aug 24
Business Standard | 23 Aug, 2007
The Custommerce Panel and Servion Global Solutions, a specialist in the customer Interaction management domain, will organize Cusotmmerce India Chapter 4, a acknowledge-sharing event for customer-centric strategies, in Hyderabad from August 24, 2007...
Customer centric organisations no longer a myth
National Herald | 11 Aug, 2007
The Custommerce Panel and Servion Global solutions, a specialist in the customer interaction management domain, announced Cusommerce India Chapter 4 – a knowledge sharing and experiential learning event for customer-centric strategies to be held in Hyderabad on August 24 and 25, 2007...
Hyderabad to host knowledge sharing event
The Economic Times | 10 Aug, 2007
The Customer Panel and Servion Global Solutions are organising a two-day knowledge sharing and experiential learning event for customer-centric strategies in Hyderabad...
'Custommerce will take a customer-centric approach'. Fourth edition to be launched on Aug 24
The Hindu Business Line | 10 Aug, 2007
Custommerce India, an initiative incubated by Servion Global Solutions aims at evolving into an association that works for improving customer-centric approach in companies and organisations...
Customerce service as a movement
The New Indian Express | 10 Aug, 2007
'ATHIDHIDEVOBHAVA' is the Sanskrit saying which gives a guest the status of a God, and striving to extend this status to a customer is Cusommerce, an initiative which started off as an annual industry event and is now turning into a public interest movement...
Customer Centric Organizations no Longer a Myth: Custommerce
TelegraphIndia.com | 09 Aug, 2007
The Custornmerce Panel and Servion Global Solutions, a specialist in the Customer Interaction Management domain, announced Custommerce India Chapter 4 – a knowledge sharing and experiential learning event for Customer-Centric strategies, to be held in Hyderabad on August 24 and 25, 2007...
Excellence in customer experience through CIM and a customer centric attitude
The CTO Forum | 28 Feb, 2007
Dr. M.B. Athreya who advices Indian firms and MNCs on vision, strategic planning and human resource development and is widely recognized as one of the founders and pioneers of the Indian management movement speaks...
Sellers beware! When improved customer care equals improved margins...
The Hindu Business Line | 23 Feb, 2007
T.R. Gopalakrishnan recently dropped the nearly Rs. 1,000 worth of stuff he had picked up at a premier health and beauty products outlet in Chennai and walked out because he was picking up chocolates a sales assistant asked him if he would like to try out their latest tummy trimming equipment...
Servion to partner NASSCOM to sponsor customer event
The Financial Express | 30 Dec, 2006
Servion Global Solutions' Custommerce, a forum dedicated to create awareness about customer centricity, is in talks with NASSCOM to partner for an annual event in February...
Servion sets up think tank
The Hindu | 15 Dec, 2006
Chennai-based Servion Global Solutions, along with management expert M.B. Athreya, has set-up a panel of innovators...
Custommerce panel formed
The Hindu Business Line | 14 Dec, 2006
Management Guru, Mr. M.B. Athreya, announced on Thursday the formation of a panel for Custommerce, a forum dedicated to customer centricity...
Custommerce panel formed
Sify | 14 Dec, 2006
Management Guru, Mr. M.B. Athreya, announced on Thursday the formation of a panel for Custommerce, a forum dedicated to customer centricity...
High-end mobile subscribers get faster customer service!
The Hindu Business Line (Internet Edition) | 07 Oct, 2005
As a customer of some telecom or banking service provider, imagine having to pay more to ensure that you get to speak to a customer care executive faster than others...
Custommerce kicks off at Agra
The Hindu Business Line (Internet Edition) | 06 Oct, 2005
REMEMBER the last time you called up to report the loss of your credit card only to be put on an automated voice system at the other end?...
Custommerce to focus on customer management
The Hindu Business Line (Internet Edition) | 19 Sep, 2005
THOUGHT leaders and senior business executives from various industries would converge to debate issues relating to customer interaction and evolve customer management strategies...